Watch Guides

The 10 Best Places To Buy Rolex Watches Online You Can Trust


Can you buy a real Rolex online? Yes, and here are the most legitimate places to purchase Rolexes on the internet.

Safe, easy, and hassle-free. 

These are the advantages of an online marketplace for purchasing luxury watches, including Rolex, rather than going directly to your brick and mortar authorized dealer.

In fact, leveraging online shops will make your shopping experience more efficient and help you beat the long Rolex waiting list that people typically queue in for newly released Rolex watches.

But the question is, where can you buy Rolex watches online?

In our previous article, we showed you our list of the best blogs and magazines to learn about watches

That is why today, we will take the next step and help you find the most trusted online watch dealer that sells high-end watches such as Rolexes.

So, if you want to shop online to purchase your new or pre-owned Rolex or maybe you just want to start vetting online dealers, here are our picks for the best places to buy Rolex watches online.

The Best Places To Buy Rolex Watches Online

Here are the best places to buy Rolex watches online based on our experience.


Best Place To Buy A Rolex

For over 20 years, Jomashop has become a premier online shop in the luxury watch world, selling some of the most sought-after Rolex models and other luxury timepiece brands. 

Most luxury watches from this grey market retailer come from the offloaded stock of other retailers in the luxury watch industry, making their selection quite extensive.

They are also known to sell classic timepieces and hire professional watch authenticators to provide accurate quotes to private individual sellers after inspecting watches, making them a go-to destination for many watch enthusiasts.

What makes it stand out from the rest of its competitors is that it often offers incredible discounts and gives its own warranty system for every purchase. 

So, if you need help choosing between Rolex or Breitling or other luxury watch brands, check out their website and find the best timepiece for you!


Best Place To Buy A Rolex

Want to buy a pre-owned Rolex watch? Then try this online shop!

After two decades in the industry, Fashionphile cemented its place as one of the world’s top resellers of pre-owned luxury items. Their watch section includes everything from Rolex watches to other luxury timepieces. 

They are known for curating and selling iconic timepieces from different highly desirable luxury watch brands, which are rarely sold online. 

Fashionphile caters to HNW individuals and professionals, so you can definitely find some of the best watches for bankers here!

It also ensures authenticity while providing a best-in-class shopping experience for its customers. 

All you need to do is to create a free account on its website to start shopping. Membership will also get you watch discounts and other perks!

The Real Real

Best Place To Buy A Rolex

Founded in 2011, is one of the leading and most trusted resources for authenticated luxury resale. 

Studies show that the fashion industry wastes a large amount of product, discarding over 2000 garments and items every second.

So, TRR launched their company with an ambitious goal, to extend luxury goods’ life cycles, reduce waste, and foster fashion sustainability.

To make this company work and gain customers, The Real Real employed experts and dedicated watch enthusiasts to perform a rigorous authentication process to ensure all of the products sold on their platforms meet the highest standards of authenticity.

With this in mind, they become one of the most trusted online platforms for luxury items, including iconic timepieces like Rolex watches and others, while also contributing to reducing the fashion industry’s environmental impact.


Best Place To Buy A Rolex

Chrono24 is another online watch marketplace where you can find unique and impressive timepieces from various high-end brands. 

They provide easy, safe, and reliable market connection to all watch enthusiasts all over the world by connecting buyers and sellers in one easy-to-access online platform.

For the past years, the Chrono24 online marketplace has quickly gained popularity not only among watch collectors. But also among A-list celebrities like Cristiano Ronaldo who seek distinctive luxury timepieces to complement their style, personalities, and life goals.

And what makes this marketplace even better is that Chrono24 has a unique way to protect its buyers. 

Chrono24’s payment process places funds in escrow until the buyer confirms receipt and is fully satisfied, at which payment funds are transferred to the seller.

Crown & Caliber

Best Place To Buy A Rolex

Whether you want to buy or sell vintage watches or are more interested in trading your used Rolex watches, Crown & Caliber is a well-trusted all-in-one online marketplace for you!

They invested in a team of Swiss-certified watchmakers and experienced technicians to ensure that all watches that come to their doorsteps are handled with the utmost care and expertise.

But more than being an online platform, Crown & Caliber cater to other needs of watch buyers and sellers.

For example, they also serve as an informational site that helps watch enthusiasts know more about the incredible world of horology through their blogs and videos.

Bob’s Watches

Best Place To Buy A Rolex

Founded in 1999, Bob’s Watches is one of the go-to places for buying, selling, and trading pre-owned Rolex watches for men and women. 

As the world’s first pre-owned and vintage Rolex watch exchange, Bob’s Watches is an established place to buy some of the best watch models from the brand, as well as other luxury watch brands.

Their pre-owned watch selection is meticulously inspected and authenticated by third-party authenticators and watch repair experts, ensuring every luxury watch listed in its store is 100% certified authentic.

Moreover, Bob’s Watches ensures you get the best price for your watch. 

They offer pricing transparency online by publishing the buy and sell prices for all Rolex watches to meet fair market value of their products.


Best Place To Buy A Rolex

We all know eBay is one of the most famous online platforms that sells almost everything under the sun. 

But did you know that with a lot of patience and scrolling through their site, you can also find some almost new or pre-owned Rolex watches? 

Yes! In fact, when we browsed their website, we just saw newly released models of professional diver watches, such as the Rolex Submariner, priced slightly lower than their original retail prices.

Thanks to their Authenticity Guarantee Program, you can now be sure that the Rolex watch you’re eyeing on eBay is genuine and as described. 

But just to make sure, always check the reviews of the seller and scrutinize their return policy in case there are any unforeseen issues with the Rolex watch you purchase.


Best Place To Buy A Rolex

Watchbox is one of the biggest global online watch retailers that sell various high-end timepiece brands, including Rolex watches.

They sell their own pre-owned timepieces and ensure quality and functionality of the product. 

If necessary, they service the watches and offer a two-year global warranty to ensure that every customer receives a reliable and well-functioning watch.

So, instead of making an in-store visit to buy a new watch, buying online with Watchbox can make your shopping experience more efficient, affordable, and hassle-free for you, so try it now!


Best Place To Buy A Rolex

Hodinkee is one of the most well-known and best blogs for watch enthusiasts. They provide a wealth of information, reviews, and reactions to keep watch fans informed. 

But in case you didn’t know, they also have an online shop on their website that focuses on selling watches. Their collection is composed of incredible luxury watches powered by world-renowned Swiss movements.

From entry-level Rolex watches like the Rolex Milgauss and Oyster Perpetual to Rolex Sky-Dwellers and Daytonas, you name it. Hodinkee has all of the Rolex models you want.

Finally, if you prefer collecting vintage watches from the Rolex watch brand, always try to check out Hodinkee. 

They also feature a carefully curated selection of vintage Rolex watches with detailed descriptions and high-quality images to help you pick the best watch for your preferences.


Best Place To Buy A Rolex

Watchmaxx has been selling investment-grade watches online since 2004, making it one of the trusted online retailers of luxury watches today.

Their long history of handling the finest watch brands and connections in the watch industry makes it possible for them to offer many of the most sought-after timepieces significantly lower than the original retail price of Rolex watches.

With thousands of satisfied customers from across the globe, Watchmaxx ensures that all of their watches are all 100% genuine and authentic in addition to providing warranty.

Buy Rolexes Online – FAQs

Is It Ok To Buy Rolex Online?

Yes. As long as you shop on a reputable and trusted online platform like Jomashop, Fashionphile, and others.

Why Are Watches So Cheap Online?

Online watch retailers can provide more competitive Rolex prices to their customers because they don’t have additional expenses associated with physical stores.

What Is The Grey Market?

It is the unauthorized trading of timepieces outside the manufacturer’s own channel. The grey market often offers lower prices and deals on luxury wristwatches like Rolex.

Buy Rolexes Online – Conclusion

And there you have it!

Those are our picks for the best online marketplaces you may want to visit if you want to buy Rolex watch.

We hope that with this list, we can help you find the perfect place to purchase your first Rolex timepiece. 

If you have time, you may also want to check some of the best Rolex Submariners you can finance through the Buy Now, Pay Later method on these online platforms.

And if you have questions, comments, and suggestions, please feel free to leave us a comment below.

Ethan Hunt is the executive editor of, a luxury lifestyle website. With a background in education, he has a keen interest in educating readers on the finer things in life, particularly in the realm of fashion and luxury style. His love for these topics has led him to pursue a career in editorial work and he continues to share his knowledge with readers around the world.

Leave A Reply

Your email address will not be published. Required fields are marked*