Watch Guides

The Most Famous Swiss Watch Brands You Need To Know About: From A to Z

TL;DR

A guide to every single Swiss watch brand you need to know about. From A to Z.

Switzerland is famous for its eye-captivating scenery of mountains, lakes, and delicacies, especially its cheese and chocolates. But more than that, they are also highly regarded for their luxury watches.

In fact, the country is often called the cradle of watchmaking. The “Swiss Made” label has been renowned as a seal of excellence and quality after the country became the center of the watch industry that houses the vast majority of high-end watch brands.

And to give light on this topic, today, we will provide you a brief overview of the most notable Swiss luxury watchmakers and their famous Swiss-made watches. This will give you a basic understanding of what makes them very special and which brands are valuable.

So if you want to learn more about Swiss watch brands, keep reading along!

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A through H

Alpina

Alpina Alpiner Extreme Regulator Automatic Watch

Alpina is a Swiss watch brand founded in 1883. They are famous for their signature red triangle logo that represents their dedication to innovation and fine watchmaking.

With more than 135 years of experience, they assembled thousands of watches under the “Alpinist” standards for durability, precision, and functionality. 

As a true pioneer of the Swiss watchmaking industry, Alpina has crafted numerous patents and innovative in-house movements used by athletes, engineers, technicians, and world adventurers.

Arnold & Son

Arnold & Son Luna Magna Gold

Arnold & Son is a watchmaking company based in the Swiss watch hub of La Chaux-de-Fonds and owned by Japan’s Citizen Group. It was named to pay homage to the famous watchmaker and inventor John Arnold, who created a simplified version of the modern chronometer.

They are known for high-end mechanical Swiss watches powered by their own highly decorated movement linked to the legacy of marine chronometers that John Arnold assembled for the British Navy.

One of their most notable masterpieces is the Luna Magna, a handcrafted watch made of precious materials. It features the largest 3D moon phase ever used in a wristwatch.

Audemars Piguet

Audemars Piguet Frosted Gold Double Balanced Wheel Openworked

A member of the “Holy Trinity” of the watch world, Audemars Piguet is a watch brand that has a long history of excellence and superb watchmaking skills. They are respected for assembling the world’s first-minute repeater movement in 1892. 

They are unarguably one of the best luxury brands in terms of innovations, mastery, and achievements. In fact, there are still debates within the community of watch enthusiasts comparing Audemars Piguet vs Rolex watches.

Today, Audemars Piguet is undoubtedly famous for its Royal Oak watch collection, which is considered one of the most sought-after watches in the market.

Baume & Mercier

Baume & Mercier Hampton Mens Watch Ref. MOA10047

Baume & Mercier is an international watch company based in Geneva, Switzerland. Founded as Frères Baume in 1830, the company later partnered with Paul Mercier in 1918. They also joined forces with the Swiss Richemont group in 1988 and became the watch brand we know today.

They are known for their authentic and often creatively shaped timepieces.

One of the most famous models they created is the Baume & Mercier Hampton Mens Watch Ref. MOA10047.

Bell & Ross

Bell & Ross BR05 Sports Watch

Bell & Ross is an independent luxury watch brand considered one of the relatively newest companies in the market. They partnered with Chanel, which equipped Bell & Ross with its own Swiss factory in 2002.

Every watch made by the brand meets four basic principles: legibility, functionality, reliability, and precision. Thus, making them the go-to brand for pilots and military personnel.

Recent releases from the brand include the BR05 sports watch. A watch with a 40mm high-grade stainless steel case that features a sapphire crystal caseback. 

Blancpain

Blancpain Fifty Fatoms Bathyscaphe Ref. 5054 1210 98S

A subsidiary of Swatch Group, Blancpain was established by Jehan-Jacques Blancpain in 1735, making it one of the few brands that lasted more than 200 hundred years.

This brand can lay claim to many notable achievements over the years. But their most significant contribution to the watch world is the introduction of the Fifty-Fathoms, one of the very first diver watches made in history.

Breguet

Breguet Classique Hora Mundi 5717

Founded by Abraham-Louis Breguet in 1775, Breguet is considered one of the oldest and surviving Swiss luxury watch brands today. 

They are well respected in the watch industry for their contributions to the watchmaking world, including the invention of the tourbillon movements.

Breguet also made watches for many famous patrons, including King George III of England and Sir Winston Churchill.

Some of the most celebrated watch models they’ve created are the Classique Hora Mundi 5717 and Classique 5140BB.

Breitling

Breitling Classic AVI Chronograph 42 P-51 Mustang

Founded in 1884, the Swiss company has a long history of building competent tool watches with elegance and superb accuracy. Over the years, it adapted to industry trends and shifting styles, making it one of the most flexible Swiss watch brands today. 

They recently unveiled a new watch in their collection, the Classic AVI Chronograph 42 P-51 Mustang. It features a black dial, a rotatable bidirectional bezel, and self-winding mechanical chronograph movement.

Bulgari

Bulgari Octo Finissimo Ultra 103611

Renowned for its jewelry, Bulgari also forged a good reputation as an elite watchmaking brand for the past few decades for introducing ultra-thin complicated watches.

Although it was founded in Rome in 1884, the famous jeweler set up its own watchmaking center in Switzerland in the 1980s and bought other brands, such as Daniel Roth and Gerald Genta.

One of their notable models is the Bulgari Octo Finissimo Ultra 103611, a timepiece considered one of the world’s thinnest automatic tourbillon watches.

Carl F. Bucherer

Carl F. Butcher Heritage Tourbillon Double Peripheral

Carl F. Bucherer is an underrated watch brand that deserves a lot of attention for its innovative designs and expertise in watchmaking. Founded in 1888, this company started out producing pocket watches before shifting to developing high-end wristwatches.

The brand recently unveiled the limited edition Heritage Tourbillon Double Peripheral, a 42.5mm watch made with beautifully finished precious metals and an innovative in-house automatic calibre.

Cartier

Cartier Tank Française

Cartier is one of the famous luxury watch brands that has cemented its place as one of the leading companies in creating gorgeous dress watches that we still enjoy today. And like Rolex, Cartier is known for their iconic designs and vintage watches.

Historically, they are widely regarded for making the first wristwatch that can be easily read during flight and is considered the first pilots’ watch in history.

One of the most classic models from the brand is the Cartier Tank Française watch.

Chopard

Chopard L.U.C. Time Traveller One Black

Chopard was founded by Louis-Ulysse Chopard in Switzerland in 1860. In the early part of the brand’s history, Chopard was known for trustworthy chronometer watches. They are also well-known for creating exceptional timepieces for the last emperor of Russia, Tsar Nicholas II.

Today, they still continue their long tradition of fine watchmaking by creating incredible timepieces with exceptional design and innovative movements.

One of the noteworthy models from the brand is the L.U.C. Time Traveller One Black.

Corum

Corum Golden Bridge Ref. B313/04280

Since 1955, Corum has adopted creativity and boldness as its guiding principles in making outstanding luxury watches. They are best known for their unusual coin watch, released in 1964. An ultra-thin mechanical timepiece with a movement set behind a $20 coin.

Other notable pieces from this Swiss luxury brand include the Admiral watch collection and Golden Bridges watches.

Doxa

Doxa Sub 300T Professional

Doxa is a Swiss watch brand known for its youthful and colorful designs. Founded in 1889, the luxury watch brand heavily relied on making fine dress watches in the early stage of its history. In 1967, they released their first diver watch collection.

Unfortunately, Doxa is one of the many Swiss watch brands affected by the quartz crisis in the 1970s. However, they reestablished their brand in 2002 and relaunched their heritage-inspired watch collections.

Today they are known for their entry to mid-level luxury timepieces. So if you want to buy watches at an affordable price without compromising the quality and design, you should consider this brand.

Eberhard & Co.

Eberhard & Co. Scafograf GMT Ref. 41038.02

Eberhard & Co. was founded in 1887 by Georges-Lucien Eberhard. The Swiss brand has been synonymous with excellence and innovation, which are represented in precious timepieces made by their expert watchmakers.

Eberhard & Co. is renowned for being one of the first to introduce a wrist-worn chronograph watch in 1919 before also releasing one of the earliest dual-time watches in the market.

Some of the most intriguing models from their collections are 8 Jours and Scafograf watches.  

Eterna

Eterna KonTiki Bronze Diver 44mm

Since 1856, Eterna has manufactured high-quality mechanical watches born from traditional craftsmanship. For over 150 years of watchmaking tradition, numerous major developments have emerged from the company’s workshops.

Eterna brand is most commonly known for its most prominent watch model, the KonTiki watch. A sports watch that celebrates the unbelievable ocean journey of Thor Heyerdahl aboard a balsa-wood raft from Callao to the Tuamotu Archipelago.

If you are looking for a classic everyday watch, Eterna watches are worth trying on.

F.P. Journe

F.P. Journe Sonnerie Souveraine Watch

Francois-Paul Journe, the founder of the F.P. Journe watch brand, had spent 30 years of his life fixing complicated watches from different watch brands. After learning more than enough, he created his own collection of purely handcrafted timepieces, which he unveiled in 1994.

Pieces from this brand are produced in very small numbers each year, making its price more expensive than the other brands in the market.

One of the most prominent timepieces from this brand is F.P. Journe Sonnerie Souverain’s watch.

Fortis

Fortis Flieger F-41 Black Ref. F4220017

Fortis is another independent Swiss watch brand on the list known for producing tool watches for men. Founded in 1912 by watch enthusiast and entrepreneur Walter Vogt, Fortis started the world’s first mass production of automatic wristwatches.

They are also known for their Cosmonaut collection used in space by the Russian Space Agency.

Some of the most notable models from this brand come from their Flieger Aviator watch collection.

Franck Muller

Franck Muller Invisible Baguette Diamonds Imperial Tourbillon

Franck Muller’s timepieces are one of the finest and most complicated in the world. It was founded by Franck Muller and Vartan Sirmakes to create unique watches distinguished by complex movements and authentic designs.

Known for technologically advanced Swiss watches built with true high watchmaking craftsmanship, Franck Muller has acquired a loyal following among famous celebrities and athletes like Cristiano Ronaldo, who can afford its mostly made-to-order pieces.

Frederique Constant

Frederique Constant Slimline Moonphase

Founded in 1988 by Aletta and Peter Stas, Frederique Constant watches are one of the relatively young brands in the watch industry today.

This Frederique Constant is one of few Swiss watchmaking brands that produce large quantities of watches each year and are known for quality timepieces with a more affordable set of price points compared to some other Swiss giants.

One of our favorite models from this Swiss brand is the Slimline Moonphase because of its simple yet elegant design that houses an innovative in-house calibre.

Girard-Perregaux

Girard-Perregaux La Esmeralda Tourbillon "A Secret" Eternity Edition

Founded in 1791 by Constant Girard and Jean-Francois Bautte, Girard-Perregaux is one of the pioneers of fine luxury watchmaking that still operates today.

Girard-Perregaux’s place at the vanguard of horological innovation is confirmed by over one hundred recorded patents and the numerous awards and distinctions they received.

One of the most notable timepieces in their watch collection is the La Esmeralda Tourbillon “A Secret” Eternity Edition, which interprets the legendary prizewinning 1889 ‘La Esmeralda pocket watch.

Greubel Forsey

Greubel Forsey GMT Balancier Convexe

Since its creation, Greubel Forsey established itself as one of the top-tier Swiss watch brands that have radically changed the world of fine watchmaking by introducing the world’s first watch with two tourbillons.

As they consider precision and reliability as the heart of their approach, many of their signature Swiss-made watches are only made in limited numbers to ensure the quality of each piece that comes out from their workshop.

One of the new masterpieces from this brand is the GMT Balancier Convexe watch, which features a GMT function, a rotating globe with universal time and day-and-night, universal time in 24 time zones, and many more.

H. Moser & Cie

H. Moser & Cie Streamliner Flyback Chronograph

The brand H. Moser & Cie was founded in Russia by Heinrich Moser in the 19th century. But after his death, the original company was sold and dissolved because of political unrest in Russia in 1918 before reappearing in Switzerland in 1953.

And last 2005, it was formally relaunched again by the founder’s great-grandson. Since then, the H. Moser & Cie that we know today has held the position as one of the high watchmaking brands with a highly streamlined, refined aesthetic and impressive technological innovation.

One of the most recent milestones of this watch brand is unveiling its first automatic chronograph, the Streamliner Flyback Chronograph, which debuted in 2020.

Hamilton

Hamilton Khaki Field Ref. H69439363

Hamilton brand started its watchmaking history in Pennsylvania, USA, when it was established in 1892. It is a watch brand known as one of the most reliable producers of military watches for the US Army during WWI and WWII.

But after 111 years, Hamilton moved its headquarters and its production to the center of the watchmaking industry in Switzerland after the company was sold to the Swatch Group.

Today Hamilton is known for their iconic collections of watches, including the Jazzmaster, Intra-Matic, and the famous Khaki watches.

Hublot

Hublot Big Bang Integrated King Gold Rainbow

Hublot (French for “bullseye”) is a Switzerland-based luxury watchmaking brand that was founded by Italian Carlo Crocco in 1980. The brand may be one of the youngest brands in the industry.

But that doesn’t mean that their luxury watches can’t compete with the big names in the watch industry.

Like TAG Heuer and Zenith, Hublot is now a part of the LVMH luxury watch group. Some of their famous models are from their Classic Fusion and Big Bang collections.

I through P

IWC

IWC Pilot’s Watch Chronograph Top Gun

Founded by Florentine Ariosto Jones in 1868 in Schaffhausen, Switzerland, the International Watch Company, more commonly known as IWC, is widely known for its sophisticated Swiss horology combined with American engineering.

They are famous for many aviator watches they have developed over the past decades, including the classic Mark 11 watch Ref. 3705, the first ceramic pilot’s watch in history, and the much more modern Top Gun series watch collections.

Jaeger-LeCoultre

Jaeger-LeCoultre Reverso Duo-Face Tourbillon

Established in 1833, Jaeger-LeCoultre is often referred to as the “watchmaker’s watchmaker” for their history as one of the movement providers for big names in the watchmaking industry, including Patek Philippe and Audemars Piguet.

The brand’s most notable watch from its collection of luxury watches is the iconic Jaeger-LeCoultre Reverso, a sports watch deliberately developed for polo players to wear during their matches.

Laurent Ferrier

Laurent Ferrier Classic Tourbillon Double Hairspring

Established in 2010 by Laurent Ferrier alongside his friend Francois Servanin, the Swiss luxury brand of Laurent Ferrier is one of the youngest watchmaking houses on our list.

Right after the official launch of their brand in 2010, Laurent Ferrier won the award of best men’s watch at the Grand Prix de d’Horlogerie de Genève for the Classic Tourbillon Double Hairspring – Laurent Ferrier’s very first creation.

Some of the most notable models from the high Swiss watchmaking brand are from their Grand Sport and Classic series.

Longines

Longines Master Collection Chronograph Ref. L27734783

In 1832, Auguste Agassiz established the world-famous Swiss luxury watchmaking brand that we know today as Longines. The brand is known for its affordable entry-level luxury watches.

For the past years, Longines created desirable collections of Swiss watches, which have garnered a big fanbase all over the world. One of the house’s best seller models is the Longines Master Collection Chronograph Ref. L27734783.

Maurice Lacroix

Maurice Lacroix Pontos S Chronograph

Maurice Lacroix is a Swiss luxury watch company under the umbrella of Desco.

At first, this company used to assemble movements and timepieces for other famous brands in the market. But after the acquisition of Desco, they eventually began to create watches under the name of Maurice Lacroix in 1975.

Now with their state-of-the-art workshops in Saignelégier, Switzerland, Maurice Lacroix continues to produce high-end Swiss watches of all price points and complexity. One of the newest additions to their watch collection is the Pontos S Chronograph.

Mido

Mido Ocean Star GMT Watch

Since 1919, Mido has become one of the go-to luxury timepieces for men who want a well-designed watch with sophisticated movement for a reasonable price.

A Swiss watch brand particularly popular in Latin America, they are known for combining elegant design and high-precision calibre in their watches.

Some of Mido’s outstanding models is the Ocean Star GMT, which features an automatic self-winding in-house calibre with a date indicator and GMT function. It also has a power reserve of up to 80 hours.

Montblanc

Montblanc 1858 Split-Seconds Chronograph Limited Edition

Montblanc is known for its luxury pens and leather goods. But like other companies, they are now expanding their business by joining the luxury watchmaking industry.

Although relatively new to the world of horology, as a subsidiary of the Richemont Group, Montblanc enjoys technical support from other sister companies like Cartier and Vacheron Constantin.

One of the newest watches made by the house is the 1858 Split-Seconds Chronograph, released in 2020.

Norqain

Norqain Adventure Sport 42mm

Founded in 2018, Norqain must be the youngest luxury brand on this list.

The Norqain brand was built by Swiss watch entrepreneur Ben Küffer, former co-owner of Breitling, Ted Schneider, and retired NHL player Mark Streit.

Despite being new in the watchmaking industry, in just a span of a few years, they have already established their name as one of the respectable watchmaking houses that creates incredible sports watches.

Watches from this brand are divided into three main collections – Adventure, Freedom, and Independence.

Officine Panerai

Panerai Radiomir Quaranta Goldtech

While it is commonly known as Panerai, the official name of this brand is Officine Panerai, which means Panerai workshops. It was established in 1860 by Giovanni Panerai in Florence, Italy.

They are known to supply military men with watches that can be used for clandestine operations.

After the Richemont Group acquired the brand, the Officine Panerai that we know today established its name as one of the leading luxury watch brands in the world. They even have a seriously loyal fanbase who call themselves the Paneristi.

One of the notable and classic models from the brand is the Radiomir Quaranta Goldtech.

Omega

Omega Moonwatch Professional Chronograph

Another respected Swiss watchmaker on this list is Omega. It was established in 1848 by Louis Brandt under the name La Generale Watch Co. before carrying up the Omega name in 1903.

Now owned by the powerful Swatch group of companies, Omega is undoubtedly one of the most popular and go-to brands for men with the most active lifestyles because of its high-quality sports watches. Their watches are also known as one of the first timepieces ever worn on the moon.

One of the most notable pieces from their watch collections is the Moonwatch Professional series.

Oris

Big Crown Pointer Date 80th Anniversary Edition

Founded by Paul Cattin in 1904 in Holstein, Switzerland, Oris is a rare independent watchmaking brand in the sea of luxury watch labels dominated and backed by large conglomerates.

With its sincere passion for creating distinctive watches and readiness to innovate beyond standard boundaries, Oris has established its name in the world of horology for their huge contributions to the science of watchmaking.

One of the best-seller models from the brand is the Big Crown Pointer Date 80th Anniversary Edition.

Parmigiani Fleurier

Parmigiani Fleurier Toric Hemispheres Retrograde

Established in 1996 in Val-de-Travers, the 27 years of history of Parmigiani Fleurier includes numerous highlights and milestones as a premiere Swiss watchmaking brand.

Its founder, Michel Parmigiani, established the brand after acquiring a deep understanding of fixing complicated watches as a watch restorer. 

By acquiring several other workshops, Parmigiani finally completed a fully in-house production model and has won numerous horological awards in its short history.

One of our favorite pieces from the brand is the Toric Hemispheres Retrograde Steel watch.

Patek Philippe

Patek Philippe Calatvara Ref. 96

Patek Philippe is another member of the holy trinity of the watchmaking world. Founded in 1839 by Antoine Norbert de Patek and Francois Czapek, this legendary brand is known for its exceptionally complicated watches and unparalleled craftsmanship.

As one of the most important brands in the history of the watchmaking world, Patek Philippe has an unquestionable contribution to the watchmaking world as a pioneer of different complications and designs.

If you ask us which is better between Patek Philippe vs Rolex, we will have to dedicate a full writeup to this comparison.

Anyway, one of the most iconic pieces from this luxurious brand is the Patek Philippe Calatrava Ref. 96.

Piaget

Piaget Altiplano Precious Skeleton

Piaget is one of the most reputable watchmakers as well as a jeweler. It was established in 1874 in La Côte-aux-Fées. In the 20th century, Piaget expanded their collection by producing complete watches rather than building movements for other watchmakers.

Today, Piaget is now owned by the Richemont Group of companies and continues its legacy of high watchmaking.

One of the most beloved Swiss-made pieces from the famous brand is the ultra-thin Altiplano Precious Skeleton watch.

Porsche Design

Porsche Design Chronograph 1–911 Edition 50 Years

What comes to your mind when you hear the word Porsche? Fancy cars, right? But did you know they also have a developed timepiece design for watch enthusiasts as well as watch lovers?

In fact, Professor Ferdinand “Butzi” Porsche, the man behind the Porsche 911, also developed a timepiece that resembles the spirit of Porsche luxury cars. In 1972, they launched their very own Porsche Design Chronograph 1.

Another desirable piece from this brand is the Chronograph 1–911 Edition 50 Years Porsche Design.

Q through Z

Rado

Rado Ceramica Diamonds

Rado revolutionized the watchmaking industry by being the first brand to use ceramics in creating watches. It was founded by brothers Fritz, Ernst, and Werner Schlupp in 1917.

All of their hard work paid off after they unveiled the Rado Golden Horse collection in 1957, one of the first watches marketed for its anti-magnetic properties.

In 1986, Rado was acquired by the famous Swatch Group and took their mission to a new level by launching the Ceramica, the first watch with a case and bracelet made of high-tech ceramic and many other spectacular collections.

Raymond Weil

Raymond Weil Freelancer Calibre RW1212

In the middle of the Quartz crisis in 1976, Mr. Raymond Weil established his watchmaking company named after him.

Weil wanted to turn his vision of what Swiss watchmaking should be into actual timepieces that would bring a new dimension to the industry.

And guess what? He was successful in turning his dream into reality.

Today, Raymond Weil is one of the most respected Swiss watch brands that make a wide array of timepiece styles powered by a sophisticated in-house movement.

One of the best-seller pieces from this luxury brand is the Freelancer Calibre RW1212.

Richard Mille

Richard Mille 056-01 Tourbillon Sapphire

Founded in 2001, the Richard Mille brand instantly became famous because of its unique and innovative designs and superior technical prowess in watchmaking. Besides its ultra-light timepieces, this brand is also known for its extremely expensive and limited edition watches.

For most common collectors, a brand like Richard Mille is out of reach for its price. But for genuine watch enthusiasts, timepieces made by this brand are highly collectible masterpieces.

One of the most expensive pieces from the brand is the Richard Mille 056-01 Tourbillon Sapphire, which can cost you over $3.4 million.

Roger Dubuis

Roger Dubuis Excalibur Spider Pirelli Ice Zero 2

Roger Dubuis was founded in 1995, in Geneva, Switzerland, as an independent watchmaking brand. But years later, it was sold to the Richemont Group. Since then, this brand has developed into one of the most notable smaller luxury brands.

Roger Dubuis has also earned a reputation as an expert producer of skeletonized tourbillon and highly complicated timepieces. And for the past few years, the brand has teamed up with major motorsport brands such as Pirelli.

This resulted in the development of Excalibur Spider Pirelli Ice Zero 2.

Rolex

Paul Newman Rolex Daytona

Rolex, as we all know, probably is the most popular and prominent Swiss watch brand today. Rolex is also one of the most important watchmakers in history for its gigantic contribution to the watch industry.

Famous for releasing many iconic watch models, which include the Day-Date models, Yacht-Master, Submariner, and Cosmograph Daytona.

Watches from this brand are known to retain or even increase their value over time. That is why pre-owned Rolex prices are sometimes much more expensive compared to brand-new ones.

The most expensive piece from the brand is the Paul Newman Rolex Daytona which was sold in an auction for $17.6 million.

Learn more about the rich and illustrious history of Rolex watches here.

TAG Heuer

TAG Heuer Monaco

TAG Heuer was founded in 1860 by Edouard Heuer and was originally named “Heuer” in its early years. It only changed its name to TAG Heuer after Techniques d’Avant Garde (TAG) Group obtained a majority share in the company in 1985.

Today, it is now a part of LVMH Group.

TAG Heuer is known for its sports watches deeply associated with car racing, making them one of the go-to timepieces of well-known race car drivers. 

Some of the most-loved models from this brand include Monaco and the Aquaracer.

Tissot

Tissot Heritage 1973

Like other famous Swiss watch luxury brands, Tissot has a lengthy history of fine watchmaking that they can be proud of. It was established in 1853 by the father-son team of Charles-Félicien Tissot and Charles-Émile Tissot.

One of its many prized milestones was creating the first pocket watch to display two time zones in 1853.

Today, with its popularity, the brand produces more than 4 million watches each year to cater to the demands of its customers in more than 160 countries.

One of the best sellers of this watch brand is the Tissot Heritage 1973.

Related: Rolex vs Tissot Watch Brand Comparison

Tudor

Tudor Ranger M79950-0001

Tudor was first registered in 1926. However, Hans Wilsdorf, the founder of Rolex, took over the Tudor brand in 1936 with a desire to offer his retailers alternative and more affordable watches to be sold alongside Rolex.

The brand is known for creating unique and revolutionary tool watches, a fact that makes sense when you consider the company’s deliberately lower price points compared to a more expensive Rolex watch.

One of the most outstanding models from this brand is the Tudor Ranger M79950-0001.

Ulysse Nardin

Diver X Skeleton 44mm

Ulysse Nardin is a Swiss luxury watchmaking brand established in 1846. The company became known for manufacturing highly accurate dive chronometers and complicated watches used by some of the most powerful navies in the world.

Until today, they are still one of the most reliable Swiss diver watch brands, whose many models include the newest special edition of Diver X Skeleton. 

Urwerk

Urwerk UR-100 Gold C-3PO

Urwerk was a result of a meeting in 1995 between two brothers, Felix and Thomas Baumgartner, both gifted watchmakers, and their friend Martin Frei, a talented artist and designer.

Because of their shared passion for creating high-precision and futuristically designed watches, they developed the first timepiece for the company, which was launched at Baselworld 1997, the UR-101 and the UR-102.

The brand is known for its unique combination of Haute Horlogerie and neoteric, almost other-worldly design. One of the most outstanding pieces from their many watches is the Urwerk UR-100 Gold C-3PO.

Vacheron Constantin

Vacheron Constantin Patrimony Perpetual Calendar Ultra-Thin

The last member of the holy trinity is Vacheron Constantin. It was founded in 1755 by Jean-Marc Vacheron and Francois Constantin.

Because of its gorgeous designs and mechanical prowess in making watches, it is no wonder Vacheron Constantin became one of the most prominent Swiss watchmakers in today’s industry with impressive followings.

Today, the brand has one of the most comprehensive lineups among Swiss watch brands, ranging from simple yet elegant three-handers to perpetual calendars, minute repeaters, and many more.

One of the most iconic pieces from the brand is the Patrimony Perpetual Calendar Ultra-Thin.

Van Cleef & Arpels

Van Cleef & Arpels Midnight Planetarium

Like Bulgari, Van Cleef & Arpels is likely better known for its jewelry than its watches. But, they still make watches that can compete with the best brands in the industry.

Like other brands on this list, Van Cleef & Arpels is a part of the Richemont group of companies.

The brand has unveiled some exciting timepieces, including the Midnight Planetarium, which features an entire solar system beautifully executed in precious materials on its starry, aventurine dial surface.

Victorinox Swiss Army

Victorinox FieldForce Sport Chrono

Acknowledged worldwide as the maker of the universal Swiss Army knife since 1891, Victorinox Swiss Army only joined the watchmaking industry in 1989.

And as expected, their timepieces are known to adhere to the military standard of design and functionality. Moreover, their watches are considerably affordable compared to other Swiss watchmaking brands here on the list.

One of our favorite models from the Victorinox Swiss Army brand is the FieldForce Sport Chrono.

Zenith

Zenith Chronomaster Sport Boutique Edition

Zenith is a prominent Swiss high-end watch manufacturer with a rich history spanning over 150 years. Founded in 1865 by Georges Favre-Jacot in Le Locle, Switzerland. 

They are well-respected in the watch community for developing the El Primero chronograph calibre in 1969, the first automatic chronograph calibre in the world and one of the most accurate movements that existed at that time.

The Chronomaster Sport Boutique Edition is one of the newest and most beloved pieces in their collection of modern watches.

Zodiac

Zodiac Super Sea Wolf Skeleton 6-15

Since 1882, Zodiac has dedicated itself to the precision and craftsmanship deeply associated with high watchmaking. The famous Aerospace GMT and Sea Wolf lines are only two examples of the many classic watch models that Zodiac has created throughout the years.

The Zodiac Sea Wolf series, which debuted in 1953, is probably the most significant contribution of the brand in the industry. It is considered one of the first-ever watches designed for diving and sea exploration.

One of their current best-seller pieces is the Zodiac Super Sea Wolf Skeleton 6-15, which features a rainbow-colored bezel and a skeletonized dial movement.

Frequently Asked Questions

What are the big 3 Swiss watchmakers?

The ‘big three’ or ‘Holy Trinity’ of watchmaking brands are the Patek Philippe, Audemars Piguet, and Vacheron Constantin.

What is the most sold Swiss watch?

The Rolex brand still holds the title of most sold Swiss watch as of 2022.

Are watches cheaper in Switzerland?

Generally speaking, luxury watches are cheaper in Switzerland due to the fact that the majority of them are manufactured there. This means minimal transport and no customs, which could affect prices.

Putting It All Together

So that’s it! Those are the most notable Swiss watchmaking brands that dominate the industry. We hope that this guide has helped you gain more in-depth knowledge about the vast and amazing world of horology.

If you are still new to the watch-collecting hobby and want to learn some tips on how to improve your watch collection, you can read our article about how to start collecting luxury watches by clicking the link below.

Ethan Hunt is the executive editor of BowTiedLife.com, a luxury lifestyle website. With a background in education, he has a keen interest in educating readers on the finer things in life, particularly in the realm of fashion and luxury style. His love for these topics has led him to pursue a career in editorial work and he continues to share his knowledge with readers around the world.


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