Watch Guides

5 Affordable Rolex Day Date Alternatives In 2023 (For Every Budget)


Searching for a more affordable but classy Rolex Day Date alternative? Well we have looked and found the best options that don't break the bank!

We already know how iconic Rolex Day-Date is, right? 

So let’s get straight to the point.

If you are looking for affordable alternatives to this iconic watch, then this article is for you!

After our comprehensive head-to-head comparison of Rolex and Cartier watches, many of you expressed curiosity about finding the best alternative to the Rolex Day-Date. 

So today, we will show you the best option out there!

Here are 5 exceptional watches similar to the classic Day-Date!

For us, the Tissot Couturier Automatic stands out as the best Rolex Day-Date alternative due to its excellent quality and reasonable price tag.

But if you want to learn more about these elegant yet cheap watches, read our detailed reviews below.


Rolex Day Date

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Rolex Day Date Alternatives


  • Price Range: Starting at $15,995
  • Case Material: 18k Yellow Gold
  • Water resistance: 100m
  • Movement: Automatic
  • Crystal: Sapphire


The story of Rolex Day-Date models started with Ref. 6510 and 6511, which were introduced in 1956. These Rolex watches were the first timepieces ever made with day and date functions in addition to their primary role of telling time.

But because of some flaws of these models, such as the need for improvement in accuracy, it was discontinued a few years later.

In 1960, it was replaced by the Ref. 1800 series with a new 1555 caliber with 18,000 beats per hour. And in 1965, it was modernized again to 19,800 beats per hour for much-improved accuracy and precision.

In the 1970s, the Day-Date received new improvements as Rolex introduced new in-house movement, bezels, bracelet textures, and the sapphire crystal cover. They also introduced a model with quartz movement, the Rolex Day-Date Oysterquartz.

And over the years, the Rolex Day-Date has undergone various enhancements and refinements to make it one of the best timepieces in the market.

And jumping to 2008, the Rolex Day-Date II was introduced to cater to the growing demand for larger and bolder timepieces while preserving the essence of the legendary model.

However, this model lasted only a few years and was eventually replaced by the modern Day-Date that we know today, the Rolex Day-Date 40, which was released in 2015.


The Day-Date is a popular model inside the Rolex catalog and is unquestionably one of the most in-demand.

In fact, it is an iconic piece that you will often see on the wrist of some of the most influential leaders today and garnered the moniker of “The President’s Watch”.

Unlike the Rolex Datejust, which only has a date window, the Rolex Oyster Perpetual Day-Date features day and date displays, a fluted bezel, and often comes with a presidential gold bracelet.

And like other models from the brand, such as the Rolex Submariner and Rolex GMT-Master II, this watch is powered by an automatic movement that is certified by the Official Swiss Chronometer Control (COSC) for its top-tier accuracy.

Today the Rolex Day Date continues to impress a significant number of watch enthusiasts for its beauty and elegance. And its continuous evolution ensures that it stays a symbol of luxury and prestige for years to come.

5 Best Rolex Day Date Alternatives For Every Budget

WatchPrice Range
Tissot Couturier AutomaticUnder $500
Seiko 5 SeriesUnder $500
Hamilton Khaki Aviation PilotUnder $1000
Mido Ocean StarUnder $1000
Casio MTP-1381L-1AVDFUnder $250

#5. Casio MTP-1381L-1AVDF 

Check Current Price | Price Under $250

Rolex Day Date Alternatives


  • Case Material: Stainless Steel
  • Water resistance: 50m
  • Movement: Quartz
  • Crystal: Mineral

Our Experience With Casio MTP-1381L-1AVDF

If you are looking for a very affordable watch with a day-and-date function, then you must try the Japanese-made Casio MTP-1381L-1AVDF.

This watch features a stainless steel case with a black leather strap and is water-resistant up to 50 meters deep. It has a case dimension of 41mm and a thickness of 8.9mm.

In addition to that, it showcases a sleek black dial and silver-toned hour markers, perfectly suited to pair with your formal attire.

It is run by a highly precise quartz movement with an accuracy rate of +/-20 seconds per month.

#4. Mido Ocean Star

Check Current Price | Price Under $1000

Rolex Day Date Alternatives


  • Case Material: Stainless Steel
  • Water resistance: 200m
  • Movement: Automatic
  • Crystal: Sapphire

Our Experience With Mido Ocean Star

If you want a timepiece that is elegant enough to be a dress watch but can also be a great dive watch, then the Mido Ocean Star is the perfect choice for you.

Besides its case, this watch features a stainless steel bracelet and a ceramic rotating bezel that completes its elegant and contemporary look. It is water-resistant up to 200 meters deep, making it a great companion for simple diving activities.

The watch is powered by an automatic movement with 80 hours of power reserve.

Of course, it has a beautiful dark-gray dial with wave patterns and day and date windows in its 3 o’clock position.

One of the most amazing affordable luxury watches we have tried before doing this review, and definitely a great Rolex alternative.

#3. Hamilton Khaki Aviation Pilot

Check Current Price | Price Under $1000

Rolex Day Date Alternatives


  • Case Material: Stainless Steel
  • Water resistance: 100m
  • Movement: Automatic
  • Crystal: Sapphire

Our Experience With Hamilton Khaki Aviation Pilot

The Swiss-made Hamilton Khaki Aviation Pilot is a vintage-styled pilot watch crafted using modern materials and technology.

It features a beautiful dial with day and date windows and Arabic numerals hour markers inspired by the classic pilot watches in the early 20th century.

And just like the Hamilton JazzMaster Day-Date, the already refined stainless steel case of the watch is made even more exquisite by adding a sapphire crystal caseback.

The Khaki Aviation Pilot is powered by an in-house automatic movement with approximately 80 hours of power reserve.

One of the most underrated timepieces we have seen and certainly a cool watch to add to your collection.

#2. Seiko 5 Series

Check Current Price | Price Under $500

Rolex Day Date Alternatives


  • Case Material: Stainless Steel
  • Water resistance: 100m
  • Movement: Automatic
  • Crystal: Hardlex

Our Experience With Seiko 5 Series

Another Japanese-made timepiece that is included in our list of affordable alternatives for Rolex Day-Date is the Seiko 5 Automatic Brown Dial Men’s Watch.

Like other watches above, this watch features a day and date complication. 

But the special thing about this watch is its see-through brown dial where you can see the day and date wheels, inspired by the original “Time Sonar” watch from the 1970s.

But if you’re not a fan of a brown dial, it is also available with other dial colors.

It also has highly luminous hands and hour markers, treated with Lumibrite for low-light visibility.

Moreover, the Seiko 5 Automatic Brown Dial also features a stainless steel case, bezel, crown guards, and bracelets, making it a good choice as an everyday watch.

#1. Tissot Couturier Automatic

Check Current Price | Price Under $500

Rolex Day Date Alternatives


  • Case Material: Stainless Steel
  • Water resistance: 100m
  • Movement: Automatic
  • Crystal: Sapphire

Our Experience With Tissot Couturier Automatic

And for our top pick Rolex Day-Date alternative, here is the Tissot Couturier Automatic.

The Tissot Couturier timepieces are the perfect blend of elegant lines with materials to match. These watches express their made-to-measure character through their tenacious attention to detail.

This watch showcases a sophisticated black dial with a date and weekday display. 

It is partnered with a black leather band with clean stitching on the edges that creates a well-balanced look of classiness and contemporary design, perfect for modern gents today.

Besides its exquisite looks, it is powered by automatic movement, which you can view through its exhibition caseback. It also has an incredible 80-hour or more than 3 days of power reserve.

And what makes this watch more interesting for watch lovers like us is that we can enjoy all of its amazing features for less than $500.

So if you are looking for a great alternative to the Rolex Day-Date, check out the Tissot Couturier Automatic, and we are sure that you will agree with us that this piece is a watch lover’s dream.

So, What Is The Most Affordable Rolex Day-Date Look A Like?

The list above showcases some great alternatives for Rolex Day-Date with almost similar design, style, and elegance.

But if you are looking for the most affordable piece that shares a similar look and functionality with the Day-Date, the Casio MTP-1381L-1AVDF is your best option, as you can get it for as low as less than $100.

However, if you want an elegant and classy timepiece that will match the original Rolex Day-Date, don’t hesitate to pick the Tissot Couturier Automatic, and we assure you that you won’t regret it.

Rolex Day Date Alternatives – FAQ

Why is Rolex Day-Date so expensive?

Besides the premium materials used in this model, Rolex Day-Date has lower supply in the market, which makes its price tag much higher than other watches.

What brand is comparable to Rolex?

In terms of quality, design, and craftsmanship, Tudor and Omega watches can match the Rolex timepieces.

What is the best alternative to Rolex Day-Date?

The best alternative for the Rolex Day-Date is the Tissot Couturier Automatic.

Rolex Day Date Alternatives – Conclusion

And there you have it!

Those are 5 of the best Rolex Day-Date alternatives you should look into. And with this detailed review, we hope you can now find the best timepiece to meet your style, needs, and budget.

Because of its superb quality, elegance, and reasonable price tag, we ultimately chose the Tissot Couturier Automatic as the best overall watch on this list.

And for a short recap of our list, here are 5 of the best Rolex Day-Date alternatives you should also try on:

  1. Tissot Couturier Automatic
  2. Seiko 5 Series
  3. Hamilton Khaki Aviation Pilot
  4. Mido Ocean Star
  5. Casio MTP-1381L-1AVDF

Want to explore other watch options? You can also check our list of Omega Seamaster alternatives and find out what are our best picks!

And if you have questions or thoughts, feel free to comment down below!

Ethan Hunt is the executive editor of, a luxury lifestyle website. With a background in education, he has a keen interest in educating readers on the finer things in life, particularly in the realm of fashion and luxury style. His love for these topics has led him to pursue a career in editorial work and he continues to share his knowledge with readers around the world.

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