Watch Spotting

36 Rolex Brand Ambassadors And Their Watches: From Presidents To Athletes (Updated 2023)


Who are the spokesmen for the Rolex brand? Well, you likely recognize some of them. See the full list here.

Wondering who the famous brand ambassadors of Rolex watches are?

Look no further, as we will present to you today some of the prominent figures who make these luxury watches more popular on a worldwide scale.

With Rolex’s rich history of innovative watchmaking, commitment to excellence, and precision, it comes as no surprise that the Rolex watches have become the go-to timepieces of successful celebrities and personalities around the world.

It even became the official timekeeper of several historical events and prestigious sports competitions.

So if you want to know who are the individuals who make the Rolex brand more successful, here are the select Rolex brand ambassadors and their favorite Rolex watches.


Rolex Tennis Ambassadors

Roger Federer

Celebrity Rolex Brand Ambassadors

Roger Federer is undoubtedly the GOAT when it comes to the sport of tennis. 

With his unprecedented playstyle, knowledge of the game, and incredible dedication, he breaks numerous records in the world of sports, such as being the first player to win 20 Grand Slam titles and holding the top spot in global rankings for a total of 310 weeks.

Roger Federer’s watch collection is Rolex filled. He is often spotted wearing a Rolex Cosmograph Daytona on his wrist.

Carlos Alcaraz

Celebrity Rolex Brand Ambassadors

Carlos Alcaraz is a Spanish professional tennis player and is regarded as the future of the sport. 

He is famous for winning 12 ATP titles and set several records for achieving such a milestone at a very young age. 

He also became the youngest player to win the Miami Open and Madrid Open in 2022.

The Rolex testimonee was seen sporting a yellow gold Rolex Daytona when he received his trophy after winning the 2023 Wimbledon singles.

Jo-Wilfried Tsonga

Celebrity Rolex Brand Ambassadors

Known for his flair and explosive playstyle, the former French professional tennis player Jo-Wilfried Tsonga has consistently posed a challenge to the top players in men’s tennis when he is still active.

He has made it to the semifinals of several major tournaments since 2008, including the 2010 Australian Open, the 2013 and 2015 French Open, as well as Wimbledon in 2011 and 2012.

Before he retired from the sport in 2022, Tsonga was often photographed wearing a white gold and stainless steel Rolex Datejust II.

Ana Ivanovic

Celebrity Rolex Brand Ambassadors

Like other gentlemen above, Ana Ivanovic is also one of the luckiest tennis players who was chosen by Rolex to represent their brand. 

The former #1 player in women’s tennis reached the top of the rankings when she won her first grand slam title at the 2008 French Open. 

She has partnered with Rolex since 2008 and was the first female tennis player to become an ambassador for the brand. 

Ana Ivanovic has worn several Rolex models, but we believe that the best timepiece for her is the Yacht-Master with Oysterflex bracelet.

Caroline Wozniacki

Celebrity Rolex Brand Ambassadors

Caroline Wozniacki has a very successful career as a professional athlete. She professionally played the sport from 2004 until she retired in 2020 and is considered one of the best female tennis players.

Wozniacki was ranked 5th in overall prize money revenues, having won a grand total of $35,233,415.

She is a huge fan of the Rolex brand. In fact, the first luxury watch Caroline Wozniacki acquired for her collection was a stainless steel Rolex Daytona with a black dial.

Eugenie Bouchard

Celebrity Rolex Brand Ambassadors

Eugenie “Genie” Bouchard is a Canadian athlete famous for his superb playing skills on the tennis court.

She was one of the breakout stars in the sport in 2014 after reaching two grand slam semifinals that put her in the no. 5 world rankings.

If you’re one of her 2 million Instagram followers, you probably know she loves collecting expensive watches and handbags. And one of them is her precious yellow-gold Daytona.

Rolex Golf Ambassadors

Tiger Woods

Celebrity Rolex Brand Ambassadors

Tiger Woods is a legendary man in golf history and once became one of the highest-paid athletes in the world. He has won the Masters Championship five times, the PGA Championship four times, the U.S. Open three times, and the British Open three times.

Before he became a brand ambassador for Rolex in 2011, he joined Steve McQueen as an endorser of Tag Heuer.

And in case you didn’t know, the first luxury watch worn by Tiger Woods for the Rolex brand is the Rolex Oyster Perpetual Datejust II.

Justin Thomas

Celebrity Rolex Brand Ambassadors

Justin Thomas is a highly renowned golfer on the PGA Tour. 

Despite his young age of 29, he has achieved 2 Major victories, a FedEx Cup Championship and a Players Championship, as well as a PGA Tour Player of the Year Award.

And like his childhood idols such as Jack Nicklaus and Gary Player, Justin Thomas has been chosen by Rolex to become an ambassador of their luxury watches.

Some impressive pieces Justin Thomas wears are the Rolex “Pepsi” GMT-Master II and Rolex Daytona Ref. 116509.

Jordan Spieth

Celebrity Rolex Brand Ambassadors

Jordan Spieth is an American professional golfer and former world #1 in the official World Golf Ranking.

Spieth was 16 years old when he tied for 16th in his PGA Tour debut, 20 when he won for the first time on the PGA Tour, 21 when he won the Masters and the U.S. Open, and 23 when he won the Open Championship.

Today he is one of the wealthiest golf players, with a net worth of more than $150 million.

Some of the most interesting pieces in Jordan Spieth’s collection of Rolex watches are the stainless steel Rolex Explorer and white gold Daytona.

Phil Mickelson

Celebrity Rolex Brand Ambassadors

Phil Mickelson, the World Golf Hall of Famer, is also one of the most prominent Rolex watch brand ambassadors. 

The 53-year-old golfer has been in the spotlight for almost three decades, and there are still no signs of stopping.

One of the outstanding pieces he owns is the Rolex Cellini Prince, a unique piece with a sleek rectangular case inspired by the first Rolex Prince from the 1920s.

This nostalgic model showcases a white gold case, a black and silver dial adorned with ‘Rayon Flamme De La Gloire’ guilloché’ patterns.

Arnold Palmer

Celebrity Rolex Brand Ambassadors

Arnold Daniel Palmer was a former American professional golfer widely viewed as one of the greatest and most charismatic players in the history of the sport. 

Since 1955, he has won numerous events on both the PGA Tour and the circuit now known as PGA Tour Champions. 

He was given the nickname ‘The King’ for his incredible talents and was appointed by Rolex as their first official sports ambassador. 

While he was still alive, Palmer was a proud owner of Rolex Day-Date watches, as he often wears them anywhere he goes.

Jon Rahm

Celebrity Rolex Brand Ambassadors

Jon Rahm’s exceptional talent and skill in golf earned him the title of the world’s number one amateur golfer for a total of almost 60 weeks, which he held between April 2015 to June 2016. 

Eventually, he also became the world’s #1 in the Official World Golf Ranking.

As a Rolex golf ambassador, Jon Rahm has worn a few Rolex watches, including two-tone yellow gold and steel Cosmograph Daytona and a classic Rolex Submariner.

Brooks Koepka

Celebrity Rolex Brand Ambassadors

Brooks Koepka is undoubtedly one of the wealthiest players of today. But after winning this year’s PGA Championship (his fifth major championship), he instantly became $3 million richer.

In 2017, Brooks Koepka was named the brand ambassador for the iconic Swiss watchmaker Rolex after winning the U.S. Open for the first time.

He was often photographed wearing the 50th Anniversary Sea-Dweller Ref. 126600 and a Rolex Daytona Ref. 116500LN.

Rickie Fowler

Celebrity Rolex Brand Ambassadors

Ricky Fowler is an active American professional golfer who won a big start in his career. In 2014, he finished in the top five of all four majors, and in 2015, he won the Players Championship. 

He is currently in the 26th spot on the Official World Golf Ranking and looking to gain more trophies in the upcoming golf events.

Rickie Fowler loves to wear a white gold Yacht-Master Ref. 226659 with a black ceramic bezel paired with an Oysterflex bracelet.

Adam Scott

Celebrity Rolex Brand Ambassadors

The Australian professional golfer Adam Scott, who plays mainly on the PGA Tour, is also a Rolex brand ambassador. 

When he first established his relationship with Rolex in 2001, he admitted to having limited knowledge about watches. 

However, he slowly developed an appreciation for exquisite and complicated watches and is now considered a real connoisseur.

And one of Adam Scott’s latest additions to his watch collection is the Rolex GMT-Master II “Root Beer” Ref. 126711CHNR.

Hideki Matsuyama

Celebrity Rolex Brand Ambassadors

Hideki Matsuyama is the first Japanese man to win a major golf tournament at the Masters. 

His highest place in the world ranking is on the #2 spot, which is also the highest place achieved by a male Japanese golfer.

In the picture above, you can see Hideki Matsuyama wearing his most reliable Rolex Submariner two-tone with a blue bezel while sitting with the 2020 winner of the Masters, Dustin Johnson.

Lexi Thompson

Celebrity Rolex Brand Ambassadors

Lexi Thompson is an American professional golfer who plays on the LPGA Tour. 

At the early age of 12, she was the youngest golfer ever to qualify to play in the U.S. Women’s Open and become a pro at the age of 15 in 2010.

Now at 28 years old, she currently ranks 7th in LPGA. 

Beyond her golfing prowess, Lexi Thompson is known for her style and elegance. She was often seen sporting a stainless Rolex Datejust 36 on her wrist.

Lydia Ko

Celebrity Rolex Brand Ambassadors

The 26-year-old New Zealand sensation and world-famous female golfer Lydia Ko is also a Rolex ambassador and was the winner of the LPGA’s 2022 Rolex Player of the Year Award.

She currently holds the 3rd rank in the LPGA while trying to reclaim the top spot in the world ranking.

One of Lydia Ko’s favorite Rolex models is the 37mm Everose gold Yacht-Master Ref. 268655.

Brooke Henderson

Celebrity Rolex Brand Ambassadors

Brooke Henderson has been a mainstay in the world’s top 10 for most of her young professional career. 

She holds the record for the most main tour victories that no other Canadian golfer has ever done.

One of her latest achievements in her career is winning the 2022 Evian Championship.

As for her choice of watch, Henderson prefers to wear a stainless steel Datejust 36 with a silver dial, whether she’s on or off the golf course.

Anna Nordqvist

Celebrity Rolex Brand Ambassadors

Anna Nordqvist is the only non-American female golfer to have won major championships in three different decades (2000s, 2010s, and 2020s). 

She is a Swedish professional golfer who won an LPGA Championship in 2009, the Evian Championship in 2017, and the Women’s British Open in 2021.

Anna Nordqvist currently occupies the 36th spot in the LPGA rankings and is often seen wearing a Rolex Explorer Ref. 214270 on her wrist.

Maria Fassi

Celebrity Rolex Brand Ambassadors

Maria Fassi is another female golfer on this list. She represented Mexico at the Summer Youth Olympics in 2014 and won the Mexican Women’s Amateur in 2015, 2016, and 2018.

She only decided to turn pro in May 2019, after she finished college and played her first professional game in the 2019 U.S. Women’s Open.

As a Rolex ambassador, Fassi loves wearing a robust Stainless steel Datejust 36 with an elegant diamond-set bezel and diamond indexes.

Annika Sörenstam

Celebrity Rolex Brand Ambassadors

Annika Sörenstam is another Swedish golfer who was chosen to be a Rolex endorser. 

She was regarded as one of the most outstanding women golfers before she stepped away from the competitive scene in 2008.

Annika Sörenstam had won 90 international contests as a professional, earning her the title of the first female golfer with the most wins, setting a record in the sport.

Before Annika Sörenstam decided to step out from the limelight, she was known to favor sporting white gold Daytona “Beach” Ref. 116519 with a pink mother-of-pearl dial and matching pink leather strap.

Rolex President Ambassadors

Sir Winston Churchill

Celebrity Rolex Brand Ambassadors

Sir Winston Churchill, the Prime Minister of the United Kingdom during the second world war, was also one of the watch ambassadors for the Rolex brand. 

Churchill wore an 18k gold Rolex Datejust with features such as a personalized coat of arms, a self-winding chronometer, and a waterproof case.

Dwight D. Eisenhower

Celebrity Rolex Brand Ambassadors

Dwight D. Eisenhower was a statesman who served as the 34th President of the United States of America from 1953 to 1961 also has a Rolex timepiece. 

In fact, the 150,000th Rolex watch made, a Rolex Datejust, was given to him to celebrate the historical achievement of the Swiss watchmaking brand. 

Because of this, Eisenhower became the first U.S. president to wear a high-quality timepiece like this.

Lyndon B. Johnson

Celebrity Rolex Brand Ambassadors

In 1956, Lyndon B. Johnson, who served as the 36th President of the United States of America from 1961 to 1963, became the second U.S. leader to regularly wear a Rolex timepiece on his wrist.

Lyndon B. Johnson famously sported one of the newest Rolexes by that time, the Day-Date model.

John F. Kennedy

Celebrity Rolex Brand Ambassadors

John F. Kennedy, also known by his initials as JFK and the 35th President of the United States of America has a good collection of luxury timepieces that he received as gifts. 

But one of the most notable from this collection is the Rolex Day-Date that Marilyn Monroe gave him.

Joe Biden

Celebrity Rolex Brand Ambassadors

Joe Biden, the current leader of the most powerful nation in the world, has a passion for watches. 

This was true even before he became the President of the United States of America, as he owned a modest collection of watches. 

And one of them was the Rolex Datejust 41 Ref. 126200 with a blue dial and Jubilee bracelet.

Other Rolex Ambassadors

David Beckham

Celebrity Rolex Brand Ambassadors

Inside or outside the pitch, we can say that David Beckham is one of the most successful football players in the world. 

Now that he is a retired football player, he still continues supporting his beloved game by establishing the Inter Miami CF in 2018.

David Beckham’s watch collection features outstanding pieces from Patek Philippe and Tudor. 

But as a former Rolex brand ambassador, David Beckham is also seen sporting an elegant Rolex Day-Date 40 Ref. 116688-0002.

Lindsey Vonn

Celebrity Rolex Brand Ambassadors

Lindsey Caroline Vonn won 82 World Cup races in her career as an alpine ski racer. She is one of six women to have won World Cup races in all five disciplines of alpine skiing.

But did you know that the world-renowned Alpine ski racer champion Lindsey Vonn is a genuine Rolex fan too?

Yes, in fact, for several years, she became a Rolex ambassador. And one of Lindsey Vonn’s favorites in her collection is her yellow gold Rolex Day-Date II Ref. 218398.

Alain Hubert

Celebrity Rolex Brand Ambassadors

Alain Hubert is a world-renowned Belgian explorer who became a goodwill Ambassador for UNICEF and co-founder of the International Polar Foundation. 

Besides his 5 attempts to reach the summit of Mount Everest, he is also famous for leading a research team in Antarctica to observe the effects of climate change without being part of the problem.

Alain Hubert’s projects and programs are supported by Rolex, as they share the same values of exploration, innovation, and commitment to creating a better world for the next generation.

Dwyane Wade And Gabrielle Union

Celebrity Rolex Brand Ambassadors

Similar to LeBron James, who was a former ambassador for Audemars Piguet, his former teammate Dwayne Wade has also become an ambassador, this time representing Rolex.

It’s unusual for watch brands to sponsor an NBA player. 

But the Rolex brand made an exemption for Dwayne Wade and his wife as they don’t only represent their playing skills inside the court. But also their commitment, which they bring even outside the basketball community.

Mercedes Gleitze

Celebrity Rolex Brand Ambassadors

Rolex founder Hans Wilsdorf designed the first waterproof wristwatch in history. And to promote the watch, he made a deal with an athlete named Mercedes Gleitze. 

Soon after, Gleitze would become the first British woman to swim the English Channel and wear the watch in the process, proving not only the skills of female athletes but also the capability of the Rolex Oyster watch.

This also makes Mercedes Gleitze the first woman ambassador of the Rolex brand.

Sir Malcolm Campbell

Celebrity Rolex Brand Ambassadors

Sir Malcolm Campbell, nicknamed the “Speed King” was a British motor sport driver famous for setting the world speed records on land and on the water while wearing a Rolex Oyster watch.

Surprisingly, the watch he wore was not sponsored by Rolex. Despite Rolex offering him money, he declined payment, showcasing his genuine belief in the quality and precision of their watches.

Michael Bublé

Celebrity Rolex Brand Ambassadors

Michael Bublé is a jazz and soul singer famous for his hit songs, such as “It’s a Beautiful Day” and “Save the Last Dance for Me”. 

But just like Mark Wahlberg, Bublé is famous for his watch collection, which is mainly composed of Rolex watches as an ambassador of the brand.

One of Michael Bublé’s most notable timepieces is the 50th Anniversary Platinum Rolex Daytona.

Jackie Stewart

Celebrity Rolex Brand Ambassadors

Sir Jackie Stewart is a British former Formula One legend known for his superb driving skills and unbelievable speed. 

He competed in Formula One racing from 1965 to 1973, which gave him three World Driver’s Championships trophies. 

Jackie Stewart bought his first Rolex timepiece, a yellow gold Day-Date in May 1966. 

And in 1968, he became a Rolex Ambassador when Andre Heiniger, the Director of Rolex at that time, asked if the brand could use his likeness in Rolex ads.

Royal Air Force

Celebrity Rolex Brand Ambassadors

The British Royal Air Force was the first aircraft to fly literally over Mount Everest in 1933. 

After this, Lieutenant-Colonel Stewart Blacker sends a message to the Rolex brand complimenting the performance of their wristwatch. 

This testimonial was soon publicized to celebrate their amazing timepieces in making another breakthrough in the history of watchmaking.

Who Is The Global Rolex Brand Ambassador?

For his achievements both within the world of sports and beyond, Roger Federer is considered the most important and influential global ambassador of the Rolex Brand. 

His outstanding character, sportsmanship, and commitment to humanitarianism are traits that Rolex maintains. 

What Does A Rolex Ambassador Do?

As a Rolex ambassador, the role of an individual or personality involves promoting their watches and embodying the brand’s values, mission, and beliefs.

Do Watch Brand Ambassadors Get Free Watches?

Yes, being a watch ambassador also means receiving free watches from the brand you are endorsing, as one of your main tasks is to promote their timepieces in public appearances, events and gatherings, and promotional activities.

Rolex Brand Ambassador – Summary

And we’re done! 

We hope that this guide has provided you more insights into some of the most prominent individuals who have contributed to shaping the Rolex brand into the iconic name it is today.

If you want to learn more about Rolex watches, consider exploring our article that highlights the significance of Rolex serial numbers.

And if you have questions, comments, and suggestions, feel free to leave us a comment below!

Ethan Hunt is the executive editor of, a luxury lifestyle website. With a background in education, he has a keen interest in educating readers on the finer things in life, particularly in the realm of fashion and luxury style. His love for these topics has led him to pursue a career in editorial work and he continues to share his knowledge with readers around the world.

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