Are you thinking about buying a Rolex watch but still unconvinced if it’s the best watch brand for you?
If that’s the case, then this article is for you!
We’ve already featured the history of Rolex in our previous article and learned a lot about the story of the watch brand.
So today, let’s talk about some of the compelling reasons why luxury watches from the Rolex brand are special and what sets apart Rolex as one of the best watch manufacturers in the Swiss watch industry.
Read below and find out why Rolex models are the leading Swiss watches in the watch community.
5 Reasons Why Rolexes Are So Special
To understand why a Rolex wristwatch is special, here are the 5 reasons why a Rolex purchase can be an advantage for you.
#5. Rolex Watch Supply
Did you know that Rolex produces a limited number of watches every year?
Yes, and unlike other watch brands that mass produce their timepieces, the number of Rolex watches is restricted to a certain quantity.
That is why, even though some Rolex models aren’t limited editions, with limited availability in the market, owning a Rolex becomes a symbol of exclusivity and prestige.
This is also the reason why many Rolex fans opt to join a long queue of waiting lists or opt for a pre-owned model of their preferred mechanical watches, as the demand often exceeds the available supply.
#4. Rolex Marketing & Ambassadors
Rolex is unarguably the most famous watch brand in the market today.
From their dress watches to their sports watches and tool watches, it is nearly impossible for us to meet someone who is not familiar with this watch brand, thanks to its outstanding marketing strategy and prominent watch ambassadors.
In addition, Rolex has been the official timekeeper at Wimbledon since 1978 and has sponsored tennis legend Roger Federer for years.
The Rolex Daytona has also been the official timepiece of the Daytona International Speedway and Formula One racing for its top-tier accuracy and precision of its Swiss movements.
#3. Rolex Watches Retain Value
Unlike luxury cars that lose much of their value over time, Rolex simply retains and even appreciates its value, making it a great investment option for watch collectors or casual watch wearers who want to invest their money without the high risk of losing it.
In fact, according to studies, the market price of Rolex watches has increased by 2.6% since January 2023, and the primary reason for this is the limited available quantity of their timepieces.
And in case you want to know, according to our watch experts, some of the best Rolex models to invest in are the Rolex Day-Date, Rolex Submariner, and Rolex Oyster Perpetual Datejust.
face-off between the best
Compare two of the top Swiss watchmakers.
#2. Rolex Design
The Rolex brand is famous for its unparalleled design and elegance. Their watches are meticulously crafted to be functional and aesthetically stylish, perfect for both casual or formal occasions and settings.
One of the advantages of Rolex lies in its capacity to produce unique and enduring designs that can withstand the test of time.
This is because Rolex watches are made of precious metals such as yellow gold, rose gold, and stainless steel.
And speaking of stainless steel, unlike other watch brands, Rolex introduced the use of 316L stainless steel, a high-quality metal often used in aircraft and marine industry due to its extreme durability and resistance to corrosion.
#1. Rolex Quality
In terms of quality, the Rolex brand has already proven that its watches are some of the most reliable timepieces ever made in the history of watchmaking.
All Rolex watches are made to the highest standard by performing rigorous research and testing before they release any timepiece from their workshop.
For example, the Rolex Submariner and Rolex Deep Sea Special were individually tested inside an air pressure machine before being tested in actual water to test their water resistance capability.
Maintain Your Rolex: Complete Guide To Rolex Servicing and Costs
They even employ numerous expert geologists to pick the best materials for their watches.
That is why certain Rolex watches require 12 months of diligent work before they are completed to ensure that every piece made by the brand meets the superior standards they are renowned for.
Reasonably priced classics
Alternative watches that are budget friendly.
Should You Buy New vs. Pre-Owned
Now that we know the advantages of choosing Rolex watches, now is the time to know whether we should buy a brand new Rolex or choose a pre-owned timepiece.
Of course, if you buy a new Rolex, you are guaranteed that the watch you will receive will be in excellent condition without any damage.
The only consequence is that you should be prepared to be on a long queue of waiting lists, and it may take months or even years to receive your desired model.
But honestly, we prefer buying in the pre-owned market. Besides having a hassle-free transaction, you can choose from even more watch models that suit your lifestyle and needs.
Benefits Of Buying Pre-Owned
Here are the other benefits you can get if you choose to buy a pre-owned Rolex watch.
One of the advantages you can get in buying a Rolex watch in the pre-owned market is a significant price discount for a high-quality timepiece. Like other things, pre-owned watches are sometimes much cheaper than brand-new ones.
As we said earlier, some Rolex watches can preserve or even appreciate their value after some time, making them a popular investment option for many enthusiasts and collectors alike.
Their exclusivity and rarity in the market also play a crucial part in the value of every Rolex watch.
Because of the limited production of Rolex every year, the overflowing demand drives up the value of their models, especially those highly sought after by collectors, such as some models of Rolex GMT-Master II and Rolex Explorer.
Brand new or pre-owned, we must remember that Rolex watches are not mass-produced, and master watchmakers of the brand spend a lot of time ensuring all of their timepieces can tick like new even after 10 to 20 years.
All of them are made of premium high-quality materials and impeccable craftsmanship that will surely stand the test of time.
Advantages Of A Rolex – Conclusion
And there you have it!
Those are the 5 reasons why Rolex watches are so special. We hope that this guide convinced you to own a Rolex timepiece one day.
And if you want to know more about what Rolex watches, check out our article about some of the most affordable Rolex watches on the market today.
If you have questions, queries, or suggestions, feel free to leave us a message below.